Nk’uko byatangajwe na International Data Corporation (IDC), kohereza telefoni ku isi byagabanutseho 9% umwaka ushize mu gihembwe cya kabiri cya 2022, aho isoko rya terefone zo mu Bushinwa ryohereje hafi miliyoni 67.2, rikaba ryaragabanutseho 14.7% umwaka ushize.
Abantu bake kandi ni bake bahindura terefone zabo, bigatuma isoko rya terefone rikomeza kugabanuka.Ariko kurundi ruhande, isoko ryamasaha yubwenge ikomeje kwaguka.amakuru ya point point yerekana ko ibicuruzwa byoherejwe ku isi byiyongereyeho 13% umwaka ushize muri Q2 2022, mu gihe mu Bushinwa, kugurisha amasaha y’ubwenge byiyongereyeho 48% umwaka ushize.
Dufite amatsiko: Mugihe kugurisha terefone igendanwa bikomeje kugabanuka, kuki amasaha yubwenge yabaye umukunzi mushya wisoko rya digitale?
Isaha yubwenge niki?
"Amasaha ya Smart yamenyekanye cyane mu myaka mike ishize.
Abantu benshi barashobora kuba bamenyereye kubayibanjirije, "igikomo cyubwenge".Mubyukuri, byombi ni ubwoko bw "ibicuruzwa byambara".Igisobanuro cy "kwambara neza" muri encyclopedia ni, "gukoresha ikoranabuhanga ryambarwa muburyo bwubwenge bwo kwambara burimunsi, guteza imbere ibikoresho byambara (elegitoroniki) muri rusange.
Kugeza ubu, uburyo bukunze kwambara bwubwenge burimo kwambara ugutwi (harimo na terefone zose), kwambara intoki (harimo ibikomo, amasaha, nibindi) hamwe no kwambara umutwe (ibikoresho bya VR / AR).
Amasaha yubwenge, nkibikoresho byateye imbere byamaboko yimyambarire yubwenge ku isoko, birashobora kugabanywamo ibyiciro bitatu ukurikije abantu bakorera: amasaha yubwenge yabana yibanda kumyanya ihamye, umutekano numutekano, ubufasha bwo kwiga nibindi bikorwa, mugihe amasaha yubwenge ashaje kwibanda cyane ku gukurikirana ubuzima;n'amasaha akuze yubwenge arashobora gufasha mukwitwara neza, ku biro, kwishura kumurongo ...... imikorere Birarenze.
Ukurikije imikorere, amasaha yubwenge arashobora kandi kugabanywa mubuzima bwumwuga nisaha ya siporo, kimwe nandi masaha yuzuye yuzuye ubwenge.Ariko ibi byose ni ibyiciro byagaragaye gusa mumyaka yashize.Ku ikubitiro, amasaha yubwenge yari "amasaha ya elegitoronike" cyangwa "amasaha ya digitale" yakoresheje ikoranabuhanga rya mudasobwa.
Amateka yatangiriye mu 1972 ubwo Seiko wo mu Buyapani na Hamilton Watch Company yo muri Amerika batezimbere ikoranabuhanga ryo kubara intoki maze basohora isaha ya mbere ya digitale, Pulsar, yaguzwe amadorari 2100.Kuva icyo gihe, amasaha ya digitale yakomeje gutera imbere no guhinduka mu masaha yubwenge, kandi amaherezo yinjiye ku isoko rusange ry’abaguzi ahagana mu 2015 hinjiye ibicuruzwa byamamaye nka Apple, Huawei na Xiaomi.
Kandi kugeza uyu munsi, haracyari ibirango bishya byinjira mumarushanwa kumasoko yubwenge.Kuberako ugereranije nisoko rya terefone ryuzuye, isoko yubwenge ishobora kwambara iracyafite amahirwe menshi.Tekinoroji ijyanye na Smartwatch, nayo, yagize impinduka zikomeye mumyaka icumi.
Fata urugero rwa Apple Watch ya Apple.
Muri 2015, urukurikirane rwa mbere 0 rwatangiye kugurishwa, nubwo rushobora gupima umuvuduko wumutima no guhuza Wi-Fi, rwakoraga cyane kuri terefone.Mu myaka yakurikiyeho ni bwo hiyongereyeho GPS yigenga, koga idafite amazi, koga, guhumeka umwuka, ECG, gupima ogisijeni mu maraso, gufata amajwi, gusinzira ubushyuhe bw’umubiri ndetse n’ibindi bikorwa bya siporo n’ubugenzuzi bw’ubuzima byiyongera kandi buhoro buhoro bigenga telefone.
Kandi mumyaka yashize, hamwe nogutangiza ubufasha bwihutirwa bwa SOS no gutahura impanuka zimodoka, imikorere yicyiciro cyumutekano irashobora kuba inzira nyamukuru mugihe kizaza cyo kuvugurura ibishya byubwenge.
Igishimishije, igihe igisekuru cya mbere cyamasaha ya Apple cyatangizwaga, Apple yari yashyize ahagaragara Apple Watch Edition igurwa amadolari arenga 12,000, ishaka kuyigira ibicuruzwa byiza cyane nkamasaha gakondo.Urutonde rwa Edition rwahagaritswe mumwaka ukurikira.
Ni ayahe masaha yubwenge abantu bagura?
Ku bijyanye no kugurisha byonyine, Apple na Huawei kuri ubu ni amakosa Hejuru y’isoko ry’isaha y’abakuze mu gihugu, kandi ibicuruzwa byabo kuri Tmall bikubye inshuro zirenga 10 ibyo Xiaomi na OPPO, bari ku mwanya wa gatatu n'uwa kane.Xiaomi na OPPO ntibabimenya cyane kubera ko batinze kwinjira (gutangiza amasaha yabo ya mbere yubwenge muri 2019 na 2020), bigira ingaruka kubicuruzwa kurwego runaka.
Xiaomi mubyukuri ni kimwe mubirango byambere mubyiciro byambarwa, asohora igikomo cyayo cya mbere cya Xiaomi guhera mumwaka wa 2014. Nk’uko byatangajwe na International Data Corporation (IDC), Xiaomi yageze kuri miriyoni 100 zoherejwe n’ibikoresho bishobora kwambarwa muri 2019 byonyine, hamwe n’ukuboko kwambaye - aribyo igikomo cya Xiaomi - gufata inguzanyo.Ariko Xiaomi yibanze kuri bracelet, gusa ashora imari muri tekinoroji ya Huami (ukora Amazfit yuyu munsi) muri 2014, kandi ntabwo yashyize ahagaragara ikirango cyisaha cyubwenge cyari icya Xiaomi.Mu myaka yashize ni bwo igabanuka ry’igurisha ry’imikufi y’ubwenge ryatumye Xiaomi yinjira mu irushanwa ry’isoko ry’isaha.
Isoko rya Smartwatch iriho ubu ntabwo ryatoranijwe kurenza iry'iterefone ngendanwa, ariko irushanwa ritandukanye hagati y'ibirango bitandukanye riracyari ryinshi.
Ibicuruzwa bitanu byagurishijwe cyane byubwenge bwisaha bifite imirongo itandukanye yibicuruzwa munsi yabyo, bigamije ibyo abantu batandukanye bakeneye.Fata nk'urugero rwa Apple, Apple Watch nshya yasohotse muri Nzeri uyu mwaka ifite ibice bitatu: SE (moderi ihendutse), S8 (ibipimo bisanzwe), na Ultra (umunyamwuga wo hanze).
Ariko buri kirango gifite inyungu zinyuranye zo guhatanira.Kurugero, uyumwaka Apple yagerageje kwinjira mubibuga byamasaha yabigize umwuga hamwe na Ultra, ariko ntibyakiriwe neza nabantu benshi.Kuberako Garmin, ikirango cyatangiranye na GPS, gifite inyungu karemano muriki gice.
Isaha ya Garmin ifite amasaha yo mu rwego rwa siporo yo mu rwego rwo hejuru nko kwishyuza izuba, guhagarara neza, kumurika cyane LED kumurika, guhuza ubushyuhe no kurwanya ubutumburuke.Ugereranije, Apple Watch, ikeneye kwishyurwa rimwe kumunsi nigice na nyuma yo kuzamurwa (bateri ya Ultra imara amasaha 36), ni "inkoko" cyane.
Uburambe bwa Apple Watch "umunsi umwe kwishyuza" uburambe bwubuzima bwa batiri bwanenzwe kuva kera.Ibirango byo mu gihugu, byaba Huawei, OPPO cyangwa Xiaomi, biruta kure Apple muri urwo rwego.Mugukoresha bisanzwe, ubuzima bwa bateri ya Huawei GT3 ni iminsi 14, Xiaomi Watch S1 ni iminsi 12, naho OPPO Watch 3 irashobora kugera kuminsi 10.Ugereranije na Huawei, OPPO na Xiaomi birashoboka cyane.
Nubwo isoko yisaha yabana ari nto ugereranije nisaha yabantu bakuru, nayo ifata igice kinini cyumugabane wisoko.Nk’uko imibare y’inganda IDC ibigaragaza, mu mwaka wa 2020 ibyoherezwa mu masaha y’ubwenge y’abana mu Bushinwa bizaba bingana na miliyoni 15.82, bingana na 38,10% by’umugabane rusange w’isoko ry’isaha.
Kugeza ubu, ibirango bito bya BBK bito Genius bifite umwanya wa mbere mu nganda kubera ko byinjiye hakiri kare, kandi ibicuruzwa byose byagurishijwe kuri Tmall bikubye inshuro ebyiri ibyo Huawei iri ku mwanya wa kabiri.Dukurikije amakuru ateganijwe, Genius Ntoya ifite imigabane irenga 30% mu masaha y’ubwenge y’abana, ibyo bikaba bigereranywa n’isoko rya Apple ku masaha y’ubwenge akuze.
Kuki abantu bagura amasaha yubwenge?
Kwandika siporo nimpamvu yingenzi kubakoresha kugura amasaha yubwenge, hamwe 67.9% byabakoresha ubushakashatsi bagaragaza ko bakeneye.Kwandika ibitotsi, gukurikirana ubuzima, hamwe na GPS ihagaze nabyo ni intego zose zirenga kimwe cya kabiri cyabaguzi bagura amasaha yubwenge.
Xiaoming (izina ry'irihimbano), waguze Apple Watch Series 7 hashize amezi atandatu, yabonye isaha yubwenge hagamijwe gukurikirana buri munsi ubuzima bwe no guteza imbere imyitozo myiza.Nyuma y'amezi atandatu, yumva ko ingeso ze za buri munsi zahindutse rwose.
"Nshobora gukora ikintu icyo ari cyo cyose kugira ngo mfunge uruziga (urwego rw'ubuzima), nzahagarara cyane kandi ngenda cyane mu buzima bwanjye bwa buri munsi, none ubu nzava kuri metero imwe ihagarara kare iyo ngiye mu rugo, bityo nzagenda ibirometero 1.5 kurenza bisanzwe kandi ukoreshe karori hafi 80. "
Mubyukuri, "ubuzima", "umwanya" na "siporo" mubyukuri nibikorwa bikoreshwa cyane nabakoresha amasaha meza.61.1% by'ababajijwe bavuze ko bakunze gukoresha ibikorwa byo gukurikirana ubuzima bw'isaha, mu gihe abarenga kimwe cya kabiri bavuze ko bakunze gukoresha imyanya ya GPS hamwe no gufata amajwi ya siporo.
Imikorere ishobora gukorwa na terefone ubwayo, nka "terefone", "WeChat" na "ubutumwa", usanga idakoreshwa cyane nisaha yubwenge: 32.1%, 25.6%, 25.6% na 25.5%.32.1%, 25,6%, na 10.10% by'ababajijwe bavuze ko akenshi bazakoresha iyo mirimo ku masaha yabo y'ubwenge.
Kuri Xiaohongshu, usibye ibyifuzo byirango nibisubirwamo, imikoreshereze yimikorere nigishushanyo mbonera nicyo kintu cyaganiriweho cyane mubisobanuro bijyanye nisaha yubwenge.
Abantu basaba agaciro kumaso yisaha yubwenge ntabwo ari munsi yo gukurikirana imikorere yayo.Nyuma ya byose, ikintu cyibikoresho byambara byubwenge ni "kwambara" kumubiri no kuba igice cyishusho yumuntu.Kubwibyo, mubiganiro byerekeranye nisaha yubwenge, inyito nka "mwiza-mwiza", "mwiza", "wateye imbere" na "byoroshye" zikoreshwa mugusobanura imyenda.Inshinga zikoreshwa mugusobanura imyenda nayo igaragara kenshi.
Kubijyanye no gukoresha imikorere, usibye siporo nubuzima, "kwiga," "kwishyura," "imibereho," na "umukino" nabyo Nibikorwa abantu bazitondera muguhitamo isaha yubwenge.
Xiao Ming, umukoresha mushya w’isaha y’ubwenge, yavuze ko akoresha Apple Watch kugira ngo "ahangane n’abandi kandi yongere inshuti" kugira ngo arusheho gushishikarizwa gukomera kuri siporo no gukomeza amakuru y’umubiri mu buryo bw’imikoranire.
Usibye iyi mirimo isa naho ifatika, isaha yubwenge nayo ifite ubuhanga buke budasanzwe kandi busa nkubusa buke bushakishwa nabasore bamwe.
Mugihe ibirango bikomeje kongera ahamagarwa mumyaka yashize (Apple Watch yavuye kuri variant ya 38mm yibisekuru byambere igera kuri 49mm ya terefone muri serivise nshya ya Ultra yuyu mwaka, yaguka hafi 30%), ibintu byinshi birashoboka.
Igihe cyo kohereza: Gashyantare-10-2023
