Muri rusange isoko rya elegitoroniki ry’abaguzi ryagabanutse mu 2022, ibicuruzwa byoherejwe na terefone byasubiye ku rwego rw’imyaka mike ishize, ubwiyongere bwa TWS (na terefone itagira umugozi wa terefone) bwadindije umuyaga ukundi, mu gihe amasaha y’ubwenge yihanganiye ubukonje bw’inganda.
Raporo nshya y’ikigo cy’ubushakashatsi ku isoko Counterpoint Research ivuga ko ibicuruzwa byoherejwe ku isoko ry’isaha y’ubwenge ku isi byiyongereyeho 13% umwaka ushize mu gihembwe cya kabiri cya 2022, aho isoko ry’isaha yo mu Buhinde ryiyongereyeho hejuru ya 300% umwaka ushize kugira ngo rirenze Ubushinwa. ku mwanya wa kabiri.
Sujeong Lim, umuyobozi wungirije wa Counterpoint, yavuze ko Huawei, Amazfit ndetse n’ibindi bicuruzwa bikomeye by’Abashinwa byagaragaye ko iterambere rya YoY rigabanuka cyangwa rikagabanuka, kandi isoko ry’isaha ya Smartwatch riracyari mu nzira nziza yo kuzamuka neza bitewe n’uko 9% YoY yagabanutse ku isoko rya terefone hejuru igihe kimwe.
Ni muri urwo rwego, Sun Yanbiao, umuyobozi w’ikigo cya mbere cy’ubushakashatsi ku nganda za telefone zigendanwa, yatangarije Ubushinwa News News ko icyorezo gishya cy’umusonga cyateye abaguzi gushimangira ubuzima bwabo (nko gukurikirana ogisijeni y’amaraso n’ubushyuhe bw’umubiri), hamwe n’isaha y’ubwenge ku isi isoko birashoboka ko izaturika mugice cya mbere cyumwaka utaha.Na Steven Waltzer, impuguke mu gusesengura inganda muri serivisi z’ingamba z’itumanaho ku isi mu kigo cy’ubushakashatsi ku isoko Strategy Analytics, yagize ati: "Isoko ry’isaha ry’isaha ry’Abashinwa ritandukanijwe hashingiwe ku bintu byakoreshwa, kandi usibye abakinnyi bakomeye nka Genius, Huawei na Huami, OPPO, Vivo, realme, oneplus hamwe nibindi bicuruzwa bikomeye bya terefone zo mu Bushinwa na byo bigenda byinjira mu muyoboro w’isaha ya Smartwatch, mu gihe abadandaza bato bato n'abaciriritse berekana ibicuruzwa by’amasaha manini na bo barimo kwitegura kwinjira muri iri soko rirerire, naryo rifite ibimenyetso byo gukurikirana ubuzima kandi bikaba bike bihenze. "
"Intambara ku kuboko"
Impuguke ya Digital hamwe nuwasuzumye Liao Zihan yatangiye kwambara amasaha yubwenge mu 2016, kuva Apple Watch yambere kugeza Huawei Watch iriho, aho atigeze asiga isaha yubwenge kumaboko.Icyamuteye urujijo nuko abantu bamwe babajije pseudo-isaba amasaha yubwenge, babashinyagurira nk "amakarito manini yubwenge".
"Kimwe ni ukugira uruhare mu kumenyesha amakuru, ikindi ni ugusubiza ikibazo cyo kutagenzura umubiri ukoresheje telefoni."Liao Zihan yavuze ko abo bakunda siporo bifuza kumenya ubuzima bwabo ari bo nyabo bakoresha amasaha meza.Amakuru ajyanye na Ai Media Consulting yerekana ko mubikorwa byinshi byamasaha yubwenge, kugenzura amakuru yubuzima nigikorwa gikoreshwa cyane nabakoresha ubushakashatsi, bangana na 61.1%, hagakurikiraho imyanya ya GPS (55.7%) hamwe nibikorwa byo gufata siporo (54.7%) ).
Ku gitekerezo cya Liao Zihan, amasaha y'ubwenge agabanijwemo ibyiciro bitatu: rimwe ni amasaha y'abana, nka Xiaogi, 360, n'ibindi, byibanda ku mutekano no gusabana kw'abana bato;imwe ni amasaha yubwenge yumwuga nka Jiaming, Amazfit na Keep, ifata inzira ya siporo ikabije yo hanze kandi igenewe abantu babigize umwuga kandi bihenze cyane;kandi imwe ni amasaha yubwenge yatangijwe nabakora telefone zigendanwa, zifatwa nka terefone ngendanwa Iyuzuzanya rya terefone zifite ubwenge.
Muri 2014, Apple yasohoye igisekuru cya mbere cya Apple Watch, cyatangije icyiciro gishya cy "intambara ku kuboko".Hanyuma abakora terefone zigendanwa zo murugo bakurikiranye, Huawei yasohoye isaha yambere yubwenge Huawei Watch mumwaka wa 2015, Xiaomi, yinjiye mubikoresho byambarwa bivuye mu gikomo cy’ubwenge, yinjira ku isaha y’ubwenge mu 2019, mu gihe OPPO na Vivo binjiye mu mukino bitinze, basohora ibicuruzwa bifitanye isano n’isaha bijyanye n’isaha. muri 2020.
Amakuru ajyanye na Counterpoint yerekana ko Apple, Samsung, Huawei na Xiaomi aba bakora telefone ngendanwa ku rutonde 8 rwa mbere rw’ibicuruzwa byoherejwe ku isoko rya Smartwatch ku isi mu gihembwe cya kabiri cya 2022. Icyakora, nubwo abakora telefone zigendanwa zo mu gihugu cya Android binjiye ku isoko, Liao Zihan yemera ko barashobora kuba bareba Apple mugitangira gukora amasaha yubwenge.
Muri rusange, mu cyiciro cyubwenge, abakora Android bakoze intambwe mu buzima ndetse no murwego rwo kwitandukanya na Apple, ariko buriwese afite imyumvire itandukanye kumasaha yubwenge."Huawei ishyira igenzura ry’ubuzima ku mwanya wa mbere, hari na Laboratwari idasanzwe y’ubuzima ya Huawei, ishimangira imikorere yayo n’imikorere yo gukurikirana ubuzima; igitekerezo cya OPPO ni uko isaha igomba gukora kimwe n’imikorere ya terefone ngendanwa, ni ukuvuga ko ushobora kubona Ubunararibonye bwa terefone ngendanwa hamwe nisaha; iterambere rya Xiaomi riratinda cyane, isura ikora neza, byinshi mumikorere yimpeta yatewe mumasaha. "Liao Zihan.
Icyakora, Steven Waltzer yavuze ko irekurwa ry’imiterere mishya, ibintu byiza ndetse n’ibiciro byiza ari byo bituma iterambere ryiyongera ku isoko ry’isaha, ariko OPPO, Vivo, realme, oneplus, bitinze kwinjira, biracyakenewe gukoresha ingufu nyinshi niba bashaka kubona umugabane wamasoko kubakinnyi bakuru.
Igiciro cyibiciro byagabanutse byatangiye?
Ku bijyanye n’amasoko atandukanye yo mu karere, amakuru ya Counterpoint yerekana ko isoko ry’isaha y’isaha y’Ubushinwa ryitwaye nabi mu gihembwe cya kabiri cy’uyu mwaka kandi rikarenga ku isoko ry’Ubuhinde, riza ku mwanya wa gatatu, mu gihe abakoresha Amerika bakiri abaguzi benshi ku isoko ry’isaha y’ubwenge.Twabibutsa ko isoko ryubwenge bwubuhinde ryaka umuriro, hamwe niterambere ryikirenga 300%.
"Mu gihembwe, 30 ku ijana by'icyitegererezo cyoherejwe ku isoko ry'Ubuhinde cyaguzwe munsi y'amadorari 50."Sujeong Lim yagize ati: "Ibirango bikomeye by’ibanze byatangije imiterere ihendutse, bigabanya inzitizi yinjira ku baguzi."Ni muri urwo rwego, Sun Yanbiao yavuze kandi ko isoko ry’isaha yo mu Buhinde ryiyongera cyane bitatewe gusa n’uko rimaze kuba rito, ariko nanone kubera ko ibirango bya Fire-Boltt na Noise byashyize ahagaragara Apple Watch ihendutse.
Ku bijyanye n’inganda zidakoresha ibikoresho bya elegitoroniki, Sun Yanbiao afite icyizere ku isoko ry’amasaha y’ubwenge yihanganiye ubukonje bukabije."Imibare yacu yerekana ko isaha yo ku isi yiyongereyeho 10% ku mwaka ku mwaka mu gihembwe cya mbere cy'uyu mwaka kandi biteganijwe ko iziyongera 20% umwaka ushize ku mwaka wose."Yavuze ko icyorezo gishya cy’umusonga gituma abaguzi barushaho kwita ku buzima, isoko ry’ubwenge ku isi rizagira idirishya ry’icyorezo mu gice cya mbere cy’umwaka utaha.
Kandi impinduka zimwe mubicuruzwa bya elegitoroniki ya Huaqiang y'Amajyaruguru, byatumye Sun Yanbiao yizera iki gitekerezo."Ijanisha ry’amaduka agurisha amasaha y’ubwenge ku isoko rya Huaqiang y'Amajyaruguru mu 2020 ryari hafi 10%, kandi ryiyongereye kugera kuri 20% mu gice cya mbere cy’uyu mwaka."Yizera ko kimwe ari ibikoresho byambarwa, umuvuduko witerambere ryamasaha yubwenge ushobora kwerekanwa kuri TWS, kumasoko ya TWS mugihe gishyushye, Huaqiang y'Amajyaruguru ifite 30% kugeza 40% byamaduka akora mubucuruzi bwa TWS.
Nk’uko Sun Yanbiao abibona, kurushaho kumenyekanisha amasaha abiri yuburyo bwubwenge nimpamvu yingenzi yo guturika amasaha yubwenge muri uyu mwaka.Ibyo bita dual-mode bivuga isaha yubwenge irashobora guhuzwa na terefone ngendanwa binyuze kuri Bluetooth, ariko kandi irashobora kugera kubikorwa byitumanaho byigenga nko guhamagara ukoresheje ikarita ya eSIM, nko kwiruka nijoro utambaye terefone ngendanwa, no kwambara a isaha yubwenge irashobora guhamagara no kuganira na WeChat.
Twabibutsa ko eSIM ari Embedded-SIM, naho ikarita ya eSIM yashyizwemo ikarita ya SIM.Ugereranije na SIM ikarita gakondo ikoreshwa muri terefone ngendanwa, ikarita ya eSIM yinjiza ikarita ya SIM muri chip, bityo rero iyo abakoresha bakoresha ibikoresho byubwenge bifite ikarita ya eSIM, bakeneye gusa gufungura serivise kumurongo no gukuramo amakuru yumubare kuri karita ya eSIM, kandi noneho ibikoresho byubwenge birashobora kugira imikorere yitumanaho yigenga nka terefone ngendanwa.
Nk’uko Sun Yanbiao abitangaza ngo uburyo bubiri bwo kubana ikarita ya eSIM no guhamagara Bluetooth nizo mbaraga nyamukuru zigihe kizaza cyubwenge.Ikarita yigenga ya eSIM hamwe na sisitemu ya OS itandukanye bituma isaha yubwenge itakiri "igikinisho" cyinkoko nimbavu, kandi isaha yubwenge ifite amahirwe menshi yiterambere.
Hamwe no gukura kwikoranabuhanga, abayikora benshi kandi bagerageza kumenya imikorere yo guhamagara kumasaha yubwenge.Muri Gicurasi uyu mwaka, GateKeeper yatangije isaha igihumbi y’amadorari yo guhamagara Tic Watch, ishyigikira eSIM imwe itumanaho ryigenga ryigenga, kandi irashobora gukoresha isaha yonyine mu kwakira no guhamagara, no kugenzura no kwakira amakuru aturuka kuri QQ, Fishu na Nail wigenga.
"Kugeza ubu, abayikora nka Zhongke Lanxun, Jieli na Ruiyu barashobora gutanga ibyuma bikenerwa mu masaha y'ubwenge bubiri, kandi ayo mu rwego rwo hejuru aracyakeneye Qualcomm, MediaTek, n'ibindi. Nta mpanuka ibaho, amasaha abiri azabikora kumenyekana mu gihembwe cya kane cy'uyu mwaka, kandi igiciro kizamanuka kigera ku 500. "Sun Yanbiao ati.
Steven Waltzer yizera kandi ko igiciro rusange cy’amasaha y’ubwenge mu Bushinwa kizaba kiri hasi mu gihe kiri imbere."Igiciro rusange cy’amasaha y’ubwenge mu Bushinwa kiri munsi ya 15-20% ugereranije no mu bindi bihugu byateye imbere cyane, kandi mu byukuri bikomeje kuba munsi y’ikigereranyo cyo hasi ku isi ugereranije n’isoko rusange ry’isaha y’isaha. Mugihe ibicuruzwa bigenda byiyongera, turateganya ko muri rusange ibiciro by’ibicuruzwa byinshi bizagabanuka. na 8% hagati ya 2022 na 2027. "
Igihe cyo kohereza: Mutarama-11-2023
